21) Marketing Meeting
Marketing Strategy
5 August 2019
Time for some Marketing Review!
All along in marketing, I have been posting most of our products content in Instagram and Carousell. I have the rest of my team to assist me with the caption and to post important content when I am not available.
However there is not much interesting content, we only post our product as we were all busy in production. We managed to gain a number of followers and decent number of likes. But where is our sales?
Time for a Marketing Meeting!
Here's the content of discussion
In this discussion, its time for me to step up and lead.First, I list down the number of question that needs to be clarify. The question were related to building a e-commerce platform, boosting post, special festive season, current progress and how can we improve. Then we brainstorm and give opinion. All suggestions were noted down and some were cancelled out at the end.
I also requested the team to come out with a dateline that we have to meet our goals
The summary of the discussion
Our short term marketing goals
-Having a pivot launch, for DIY products to post pre-launch content.
-To find out, Lazada or Shopee is better? To build another e-commerce platform to assist in sales.
-DIY videos for tutorial and to share simple steps of making a terrarium.
-National day gift away, to think of content of caption and design of the post. To boost post for contest.
-To think of ways to determine our winner for gift away, and to design result day post.
-Creating viral video (funny theme) to attract viewers.
-To arrange for pop-up stores if financially sound.
